Alana Sly
About Alana Sly
Alana Sly is the Head of Performance at Online Marketing Gurus, bringing extensive experience in digital marketing and performance management. She has previously held various roles at Megaphone and other organizations, where she demonstrated a strong ability to drive revenue and build marketing departments from the ground up.
Current Role at Online Marketing Gurus
Alana Sly serves as the Head of Performance at Online Marketing Gurus, a position she has held since 2024. In this role, she focuses on optimizing performance strategies to enhance the agency's digital marketing efforts. Her expertise in performance marketing is instrumental in driving results for clients.
Previous Experience at Megaphone
Alana Sly has extensive experience at Megaphone, where she held multiple roles. She worked as Head of Performance from 2022 to 2024, Senior Account Manager for 4 months in 2021, and Account Manager for 8 months in 2020. Additionally, she served as a Senior Digital Strategist for 3 months in 2021 and as a Marketing & Acquisition Executive for 6 months in 2021. Her tenure at Megaphone contributed to her development in digital marketing and performance strategies.
Background in Marketing and Communications
Alana Sly's background includes significant roles in marketing and communications. She worked as a Communications Executive at QT Hotels and Resorts for 1 year from 2019 to 2020. Prior to that, she was a Sales and Marketing Executive at The Byron at Byron Resort and Spa for 1 year from 2018 to 2019. These positions provided her with foundational skills in marketing and client relations.
Educational Qualifications
Alana Sly studied at Bond University, where she earned a Bachelor of Business with a focus on Marketing from 2016 to 2017. She also completed a User Experience Design Short Course at RMIT Online in 2020. Additionally, she attended Somerset College from 2012 to 2014, where she laid the groundwork for her future studies.
Achievements in Business Development
Alana Sly has demonstrated significant achievements in business development, notably tripling sales and revenue for a business development team within 30 days. She has successfully scaled multiple 6 and 7-figure businesses through strategic digital marketing approaches. Furthermore, she has developed partnerships with key industry leaders, enhancing her professional network.