Ines Muriel Pallares
About Ines Muriel Pallares
Ines Muriel Pallares is a Customer Success Team Leader at Optimove, where she has worked since 2019. She holds a Master of Science in Marketing and a Bachelor of Arts in Journalism and Media from Birkbeck, University of London.
Work at Optimove
Ines Muriel Pallares has been serving as the Customer Success Team Leader at Optimove since 2019. In this role, she is responsible for overseeing the Customer Success Management department, focusing on product integration and ensuring that clients derive maximum value from the platform. She conducts strategic Executive Business Reviews (EBRs) with C-level executives, showcasing the platform's value and aligning client goals with product adoption. Her position requires close coordination with sales and onboarding teams to facilitate a seamless client experience.
Education and Expertise
Ines studied at Birkbeck, University of London, where she earned a Master of Science (MS) in Marketing from 2018 to 2019. Prior to that, she completed a Bachelor of Arts (BA) in Journalism and Media from 2015 to 2018 at the same institution. Her educational background equips her with a strong foundation in both marketing strategies and media communication, which she applies in her current role in customer success.
Background
Ines Muriel Pallares has built her career in customer success, specializing in product integration and client engagement. Her experience includes utilizing customer support tools such as Zendesk, HubSpot, and EverAfter to effectively manage customer issues. She focuses on maintaining and growing Monthly Recurring Revenue (MRR) through ROI analysis and upselling strategies, which are critical components of her role in enhancing client relationships.
Achievements
Ines has successfully conducted numerous Executive Business Reviews (EBRs) with C-level executives, demonstrating the value of Optimove's platform. Her efforts in coordinating with sales and onboarding teams have helped align client strategic goals with product adoption. Additionally, her focus on ROI analysis and upselling strategies has contributed to the maintenance and growth of Monthly Recurring Revenue (MRR) within the company.