Lacey Gaitan
About Lacey Gaitan
Lacey Gaitan serves as the Director of Growth at Optimove, bringing over 13 years of marketing experience. She has held various roles in prominent companies, including 6sense, Oracle, and Evernote, specializing in multi-channel campaign development and customer-centric strategies.
Current Role at Optimove
Lacey Gaitan serves as the Director of Growth at Optimove, a position she has held since 2023. In this role, she focuses on driving growth strategies and optimizing marketing efforts to enhance customer engagement. Her responsibilities include overseeing multi-channel campaign development and execution, as well as improving the overall customer journey.
Previous Experience at 6sense
Lacey Gaitan worked at 6sense from 2020 to 2022, where she held two positions. Initially, she served as the Senior Field and Account-Based Marketing Manager for one year, followed by a role as Senior Marketing Manager, Communities for another year. In these roles, she contributed to the development of marketing strategies that emphasized collaboration and process improvement.
Background in Demand Generation
Lacey has a solid background in demand generation, having worked as the Senior Demand Generation Manager for Communities & Partnerships at Marrina Decisions from 2022 to 2023. Her experience also includes a position at Oracle as Marketing Manager, Demand Generation from 2015 to 2017, where she focused on optimizing marketing processes and enhancing efficiency.
Educational Background
Lacey Gaitan earned a Bachelor of Arts in Mass Communication with a focus on Public Relations from Texas State University. She attended the university from 2001 to 2005, laying the foundation for her career in marketing and communications.
Expertise in Marketing Strategies
With over 13 years of experience in marketing, Lacey specializes in optimizing the MarTech stack to enhance marketing efficiency. She emphasizes customer-centric strategies and has a proven track record in developing and executing multi-channel campaigns that drive marketing-impacted revenue.