Mayorran Yogachandran
About Mayorran Yogachandran
Mayorran Yogachandran serves as the Head of Business Development, Global at Optimove, where he has worked since 2023. He holds a Master of Science in Economics from City, University of London, and has extensive experience in sales and business development across various companies.
Work at Optimove
Mayorran Yogachandran currently holds the position of Head of Business Development, Global at Optimove. He has been in this role since 2023, contributing to the company's strategic growth in the London office. His responsibilities include overseeing business development initiatives and fostering relationships with clients to enhance customer engagement and retention. Prior to this role, he served as Head of Sales Development, EMEA at Optimove for seven months, where he focused on expanding the company's market presence in the region.
Education and Expertise
Mayorran Yogachandran earned a Master of Science in Economics from City, University of London, completing his studies from 2012 to 2014. He also holds a Bachelor of Science in Economics from Kingston University, where he studied from 2009 to 2012. His educational background provides a strong foundation in economic principles, which he applies in his business development strategies.
Background
Before joining Optimove, Mayorran Yogachandran accumulated extensive experience in sales and business development across various organizations. He worked at Fusion Global Business Solutions as an Enterprise Account Manager for 11 months and held multiple roles at Instructure, including Senior Sales Development Representative and Head of Sales Development, EMEA. His career began at Cisco Meraki as a Sales Development Representative, where he focused on the DACH region.
Achievements
Throughout his career, Mayorran Yogachandran has achieved notable results in enhancing customer value and marketing efficiency. He contributed to a 33% average increase in customer lifetime value through strategic marketing efforts and achieved a 578% return on investment via customer-led marketing initiatives. Additionally, he improved campaign efficiency by 88% through the implementation of intelligent marketing strategies.