Varda Tirosh
About Varda Tirosh
Varda Tirosh serves as the Chief Customer Officer at Optimove, where she has fostered a customer-centric culture and manages a global team of nearly 150 employees. With over a decade of experience in data-driven customer success, she has played a key role in the company's growth and development of scalable processes.
Work at Optimove
Varda Tirosh has served as the Chief Customer Officer at Optimove since 2013, contributing to the company's growth and customer engagement strategies. She manages a global Customer Organization comprising nearly 150 employees, overseeing areas such as Customer Success, Services, Implementation, and Data Analytics. Tirosh has played a crucial role in establishing a customer-centric culture at Optimove, emphasizing accountability and ownership across all levels. Her leadership has been instrumental in designing scalable processes for onboarding, customer training, engagement models, and success plans.
Previous Roles at Optimove
Before becoming Chief Customer Officer, Varda Tirosh held several positions at Optimove. She worked as a Marketing Data Analyst from 2008 to 2009 and then served as Data Analyst Team Leader from 2009 to 2011. Following these roles, she was appointed Chief Operating Officer from 2012 to 2013. Throughout her tenure, Tirosh contributed to the company's expansion from 4 employees to nearly 300, showcasing her ability to drive growth and operational efficiency.
Education and Expertise
Varda Tirosh holds a Bachelor's degree in Economics and Business Administration. Her educational background supports her extensive experience in customer engagement and data utilization. With over 10 years of experience, she has focused on helping customers enhance their businesses by effectively leveraging their data. Tirosh has also authored and developed various technical articles, videos, and presentations aimed at training and mentoring within the organization.
Achievements in Customer Organization
As Chief Customer Officer, Varda Tirosh established the entire customer organization at Optimove. She implemented bonus and compensation models for the senior management layer within the Customer Organization, aligning incentives with performance. Her initiatives have fostered a culture of accountability and ownership, contributing to the overall success of the customer engagement strategies at Optimove.