Edward Lozada
About Edward Lozada
Edward Lozada is a marketing professional specializing in digital demand generation within the SaaS industry. He currently works at Ottimate, where he focuses on automating accounting processes and developing cloud-based solutions for enhanced business efficiency.
Current Role at Ottimate
Edward Lozada currently serves as Marketing Development: Digital Demand at Ottimate, a position he has held since 2023. In this role, he focuses on digital demand generation within the SaaS industry. Lozada is involved in creating analytics tools that provide purchasing insights, contributing to the overall development of cloud-based solutions that enhance remote collaboration. His work emphasizes the importance of automating accounting processes to improve business efficiency.
Previous Experience at Lockheed Martin
Before joining Ottimate, Edward Lozada worked at Lockheed Martin as Program Engagement CWEP for 11 months in 2020. This role was based in the Orlando, Florida area. His experience at Lockheed Martin provided him with insights into program engagement and project management within a large organization.
Experience at Genesys
In 2022, Edward Lozada was employed by Genesys as an Enterprise Sales Development Representative for 11 months. This position was virtual and allowed him to develop skills in sales and customer engagement. His role at Genesys contributed to his expertise in digital marketing and demand generation.
Background at Amazon
Edward Lozada also worked at Amazon as an Area Manager for 7 months in 2021. This experience in a fast-paced environment equipped him with operational management skills. His time at Amazon further diversified his professional background and enhanced his understanding of business processes.
Education and Expertise
Edward Lozada earned a Bachelor's degree in Marketing from the University of Central Florida. His educational background, combined with his professional experience, has equipped him with expertise in leveraging AI and cloud technologies for effective marketing strategies. His focus on digital demand generation aligns with current trends in the SaaS industry.