Kristina Angel
About Kristina Angel
Kristina Angel serves as the Vice President of Campaign Targeting & Pricing at PatientPoint®, where she has worked since 2023. With a background in market research and strategic analysis, she has held various roles at PatientPoint® and previously worked at Sony Ericsson and The Boston Consulting Group.
Work at PatientPoint
Kristina Angel currently holds the position of Vice President, Campaign Targeting & Pricing at PatientPoint®, a role she has occupied since 2023. In this capacity, she leads pricing strategy and campaign optimization, directly contributing to profitable revenue growth through campaign renewals, upsells, and new business initiatives. Prior to her current role, she served as Senior Director, Campaign Targeting, Pricing & Deal Desk from 2021 to 2023, and as Director, Campaign Targeting & Pricing from 2018 to 2021. Her tenure at PatientPoint® began as an Analyst in Strategy & Insights in 2012, where she worked for three years before progressing through various roles within the organization.
Previous Experience
Before joining PatientPoint®, Kristina Angel worked at Sony Ericsson Mobile Communications International AB as a Market Research Manager from 2005 to 2009 in the Munich Area, Germany. She also gained experience as a Knowledge Analyst at The Boston Consulting Group from 2002 to 2005 in Duesseldorf, Germany. Her diverse background in market research and consulting has equipped her with valuable insights and skills applicable to her roles in campaign targeting and pricing.
Education and Expertise
Kristina Angel studied at TU Bergakademie Freiberg, where she focused on Marketing, Intercultural Communication, Computer Science, and Business Administration. This educational background has provided her with a solid foundation in both technical and strategic aspects of business, enhancing her capabilities in campaign targeting and pricing strategies.
Achievements in Campaign Targeting
During her time at PatientPoint®, Kristina conceptualized and launched a Deal Desk that integrates various departments, including Sales, Legal, Customer Success, Pricing, and Strategy & Insights. This initiative has streamlined processes and improved collaboration across teams, contributing to the overall effectiveness of campaign targeting and pricing strategies.