Heidi Au
About Heidi Au
Heidi Au is the Manager of Public Relations and Communications at Paul Hastings in Hong Kong, with over a decade of experience in public relations and communications.
Current Position at Paul Hastings
Heidi Au is currently serving as the Manager of Public Relations and Communications at Paul Hastings in Hong Kong. She joined the firm in November 2018. With over a decade of experience in the public relations and communications field, Heidi brings substantial expertise to her role. At Paul Hastings, she is responsible for managing and executing communication strategies, enhancing the firm’s brand presence, and handling media relations.
Experience at Ernst & Young
Heidi Au worked at Ernst & Young (安永) from 2012 to 2018, holding the position of Assistant Director, Brand, Marketing & Communications. During her six-year tenure, she was involved in various aspects of brand management, marketing strategies, and corporate communications. Her role included overseeing marketing initiatives and enhancing the firm's brand image.
Role at The University of Hong Kong
In 2011, Heidi Au served as an Executive Officer at The University of Hong Kong for a period of 11 months. Her responsibilities in this role included administrative duties, supporting departmental functions, and contributing to the university's operational efficiency.
Early Career at TVB and Golin
Heidi Au's early career includes positions at TVB (Television Broadcasts Limited) and Golin. She worked as a Programme Officer at TVB from 2008 to 2010, managing programming and contributing to broadcast operations. In 2010, Heidi briefly worked at Golin as an Account Executive in the Corporate Team, where she was involved in corporate communication activities.
Educational Background
Heidi Au holds a Bachelor of Arts (BA) degree in English Studies from The University of Hong Kong. She also studied at Universität Salzburg, where she achieved a Bachelor of Arts - BA. Her educational background has equipped her with strong communication skills and a solid foundation in liberal arts.