孙宇翾
About 孙宇翾
孙宇翾 is the Integrated Marketing Director at 宝洁, specializing in JD, DouYin, Kwai, and WeChat platforms. He has extensive experience in brand strategy, product design, and social media communication within the fashion, beauty, luxury, and FMCG industries.
Company
Currently, 孙宇翾 works at 宝洁 as the Integrated Marketing Director for JD, DouYin, Kwai, and WeChat, based in Guangzhou, Guangdong, China. She has held this position since 2021, focusing on integrated marketing strategies across these prominent digital platforms.
Title
Integrated Marketing Director-JD and DouYin-Kwai-WeChat is the current title held by 孙宇翾 at 宝洁. Her responsibilities include managing marketing operations and strategies across some of the most influential social media and e-commerce platforms in China.
Education and Expertise
孙宇翾 studied at 中山大学 and achieved a 硕士学位 from 2010 to 2012. She possesses expertise in managing brand operations across multiple digital platforms, including JD, DouYin, Kwai, and WeChat. Her skills encompass brand strategy, product design, and social media communication within the fashion, beauty, luxury, and FMCG industries. Additionally, she has experience in leveraging celebrity and Key Opinion Leader (KOL) partnerships for brand enhancement.
Background
孙宇翾 has a diverse professional background, starting her career at 宝洁 as an Assistant Communications Manager from 2011 to 2014 in Shanghai. She later worked as an Assistant Marketing Manager at Richemont from 2014 to 2016 in Shanghai. Returning to 宝洁, she held roles such as Brand Communications Manager and Senior Brand Communications Manager for Vidal Sassoon from 2016 to 2018 in Guangzhou. She then became the Brand Director for Vidal Sassoon from 2018 to 2021 before assuming her current role as Integrated Marketing Director.
Achievements
Throughout her career, 孙宇翾 has developed a strong background in e-commerce and new platform operations. Her efforts in managing brand strategies have contributed to growth and visibility across multiple digital platforms. She has successfully leveraged celebrity and KOL partnerships to enhance brand presence and engagement.