Bryan Smith
About Bryan Smith
Bryan Smith is the Commercial Leader for Zevo at Procter & Gamble, where he has been instrumental in transitioning the brand to brick-and-mortar retail. He has extensive experience in market strategy, planning, and account management within the company.
Current Position at Procter & Gamble
Bryan Smith serves as the Commercial Leader for Zevo at Procter & Gamble. Starting in 2020, he has been instrumental in shaping the commercial strategy for Zevo, a brand that has transitioned from a Direct-to-Consumer model to being available in traditional brick-and-mortar retail outlets. His responsibilities include creating both strategic blueprints and executional details for the brand's market entry.
Previous Roles at Procter & Gamble
Bryan Smith has held multiple roles at Procter & Gamble over the years. From 2018 to 2020, he worked as the Market Strategy and Planning lead for the NA Family Care - Charmin Brand in Cincinnati, OH. Prior to that, he was a Senior Account Executive for Family Care at Sam's Club from 2017 to 2018 in Fayetteville, Arkansas. Between 2014 and 2016, he served as a Senior Category Development Manager, also in Fayetteville, Arkansas. Earlier, he was an Account Executive from 2012 to 2014 in Charlotte, NC and an Account Manager from 2010 to 2012.
Educational Background
Bryan Smith graduated from Brown University, where he studied Economics and earned a Bachelor of Arts degree. He attended the university from 2006 to 2010. Prior to his college education, he completed his high school education at The Bullis School, attending from 2002 to 2006.
Contributions to Market Strategies
Bryan Smith has significant experience in co-developing strategies with major retailers to drive category growth. Notably, during his time with the Charmin Brand, he worked on leveraging the 'Mega Roll' as a standard unit in the bath tissue category, contributing to a considerable market shift.
Strategic Role in Zevo's Market Transition
At Zevo, Bryan Smith played a key role in transitioning the brand from a Direct-to-Consumer model to traditional brick-and-mortar retail outlets. His work involved creating both the strategic blueprint and the executional plans necessary for the brand's successful market transition.