Eric Li
About Eric Li
Eric Li is the Brand Director at 宝洁, leading strategic brand innovation campaigns for hair care natural brands.
Current Title at 宝洁
Eric Li currently holds the position of Brand Director at 宝洁. He has been in this role since 2020, operating out of Guangzhou. His responsibilities include leading strategic brand innovation campaigns, particularly for hair care natural brands across major beauty cluster channels such as Tmall Flagship, Tmall Super, JingDong, and AS-Watson.
Previous Roles at 宝洁
Before his current role, Eric Li served in several capacities at 宝洁. He was a Senior Brand Manager in Shanghai from 2018 to 2019, and again in 2018 for four months. Additionally, he held the position of Senior Brand Manager from 2017 to 2018 for nine months, and earlier as an Assistant Brand Manager from 2016 to 2017 in Shanghai.
Education and Expertise
Eric Li earned his Bachelor's degree in Logistic Management from Southeast University, where he studied from 2012 to 2016. His area of expertise includes designing holistic brand propositions and Go-to-Market strategies for both online and offline business environments. He also focuses on developing retailers' digital capabilities and strategic co-marketing campaigns to drive business growth.
Brand Innovation Campaigns
In his role as Brand Director, Eric Li leads various strategic brand innovation campaigns. These include significant initiatives for hair care natural brands across prominent beauty cluster channels, such as Tmall Flagship, Tmall Super, JingDong, and AS-Watson. His work aims to enhance brand presence and drive business growth through innovative strategies.
Digital Capabilities and Co-Marketing
Eric Li places a strong emphasis on developing digital capabilities for retailers. He focuses on strategic co-marketing campaigns aimed at boosting business growth. His approach integrates both online and offline strategies to create comprehensive market propositions.