Shannon Taylor
About Shannon Taylor
Shannon Taylor is the Vice President of Greater China Baby Care for the Pampers Brand at Procter & Gamble, with extensive experience in brand management and marketing.
Title
Shannon Taylor holds the position of Vice President for Greater China Baby Care at the Pampers Brand under Procter & Gamble.
Company
Shannon Taylor has been an integral part of Procter & Gamble since 2001. She has taken on multiple roles, culminating in her current position as Vice President for Greater China Baby Care, Pampers Brand. Based in Guangzhou, Guangdong, China, she started this role in 2019.
Professional Experience
Shannon Taylor's tenure at Procter & Gamble includes various leadership roles. From 2015 to 2019, she served as Senior Brand Director for Greater China, Korea, and Philippines Feminine Care (Whisper Brand) in Guangzhou. Prior to that, she was the Brand Director for Global Feminine Care (Always Brand) from 2010 to 2015 in Cincinnati, OH. She also held Brand Manager positions, including for Global Hard Surface Cleaners (Mr. Clean Brand), North America Mr. Clean, and North America Swiffer. Her entry into P&G was as an Account Executive on the Global Wal-Mart Customer Team from 2001 to 2004 in Fayetteville, Arkansas.
Education and Expertise
Shannon Taylor has an extensive educational background. She completed the Disruptive Innovation program from Harvard Business School Executive Education. She earned her MBA in Marketing/Marketing Management from the University of Illinois at Urbana-Champaign - College of Business from 1999 to 2001. She also holds a Bachelor's Degree in Radio and Television from Southern Illinois University, Carbondale, achieved from 1993 to 1997.
Achievements
In her current role, Shannon Taylor led the expansion of Pampers' innovation portfolio in China, increasing product pricing tiers from 2 to 6, contributing to a 20-point premiumization. She revamped Pampers' brand campaign to resonate with post-90s Chinese parents, securing the #1 market position. She also initiated a digital consumer relationship marketing program, achieving 140,000 direct fan connections in two months and accounting for nearly 50% of the brand's sales.