Yoonju Han
About Yoonju Han
Yoonju Han is the eCommerce Strategy & Planning Manager and Operations Lead for Korea at Procter & Gamble, with extensive experience in eCommerce sales and trade marketing across various consumer packaged goods categories.
Procter & Gamble Title and Role
Yoonju Han currently holds the position of eCommerce Strategy & Planning Manager/ Operations Lead at Procter & Gamble in Korea. She has been in this role since 2021 and is based in Seoul, South Korea. Her primary responsibilities include overseeing the strategy and planning for eCommerce operations in Korea, ensuring that market strategies align with regional and global goals.
Previous Roles at Procter & Gamble
Yoonju Han has a significant history with Procter & Gamble, having worked in multiple roles across various locations. From 2020 to 2021, she served as the eCommerce Account Executive in Manila, Philippines. Prior to that, she was the Febreze/Swiffer Market Strategy & Planning Manager in Seoul, South Korea, from 2018 to 2020. Her earlier roles include Distributor Account Manager and eCommerce Account Manager in Seoul, spanning from 2015 to 2018. Additionally, she completed an internship in Market Strategy & Planning at Procter & Gamble in 2015.
Education Background
Yoonju Han studied at 한국외국어대학교 (Hankuk University of Foreign Studies) and earned her Bachelor's degree. Her academic journey at the university spanned from 2010 to 2015. This educational background laid the foundation for her extensive career in eCommerce strategy and planning.
Experience in eCommerce and Trade Marketing
Yoonju Han has extensive experience in eCommerce sales and trade marketing. She has worked across both emerging and mature markets, bringing a wealth of knowledge to her current role. Her expertise includes go-to-market strategy planning for eCommerce, ensuring efficient and effective market penetration and sales growth.
Diverse Product Category Experience
Throughout her career, Yoonju Han has worked with a diverse range of consumer packaged goods categories. These include Fabric & Home, Beauty, Oral & Grooming, Hair, Feminine Care, and Appliances. Her broad experience across these various categories equips her with a comprehensive understanding of different market dynamics and consumer behaviors.