Zaria Koch
About Zaria Koch
Zaria Koch is a Senior Brand Manager at Procter & Gamble with extensive experience in brand management, marketing, and public relations.
Title
Zaria Koch is the Senior Brand Manager at Procter & Gamble. She has held this position since 2021, overseeing brand management activities in Cincinnati, Ohio.
Education and Expertise
Zaria Koch studied at the University of Michigan - Stephen M. Ross School of Business, earning a Bachelor of Business Administration (BBA) degree from 2017 to 2021. Her expertise includes digital marketing, brand strategy development, market research, and public relations.
Career Background
Before becoming the Senior Brand Manager at Procter & Gamble, Zaria gained experience in various roles. She has served as a Brand Management Intern at Procter & Gamble, a Data Analyst Intern at Escalent, a Marketing and Public Relations Intern at Encanto Public Relations, and a VP of Market Research Workshops at Michigan Advertising & Marketing. Additional positions include working as a Client Team Member at Michigan Advertising & Marketing, BA 100 Peer Coach at University of Michigan, Promotions Coordinator at Entercom, Marketing Specialist at SAHI Cosmetics, Sales Associate at Barnes & Noble, Research Assistant at Ross Behavioral Lab, and Mathematics Tutor at Mathnasium.
Key Projects and Initiatives
Zaria has led several high-impact projects during her tenure at Procter & Gamble. She executed a digital campaign and influencer program that achieved 42 million impressions. She also innovated a long-term strategy for scent collections and hygiene products and led brand strategies with a multifunctional team of over 30 commercial and technical managers. Notably, she owned the go-to-market strategy for a $500 million spray business aimed at driving a 7% increase in volume.
Collaborations and Sales Impact
During her career, Zaria has successfully consulted with major retailers. She worked with Target on joint business plans, which resulted in the addition of six incremental items and a 6% increase in sales. Her collaborative efforts have driven significant sales growth and expanded product lines.