Zhang Bingqing
About Zhang Bingqing
Zhang Bingqing is a Scientist in Product Research, R&D at P&G's Personal Cleansing Care, Beauty Sector in Beijing, China, with expertise in polymer technology and engineering.
Professional Title and Role at Procter & Gamble
Zhang Bingqing serves as a Scientist in Product Research, R&D at Procter & Gamble in the Personal Cleansing Care, Beauty Sector. They have been with the company since 2009, based in Beijing City, China. Their work involves designing and delivering new product line extensions and integrating these products into the market to meet regional consumer needs.
Educational Background in Polymer Technology
Zhang Bingqing studied Polymer Technology and Engineering at Tsinghua University, Department of Chemical Engineering. They earned a Bachelor’s Degree from 2002 to 2006 and continued their studies to receive a Master’s Degree from 2006 to 2009. This solid educational foundation has equipped them with in-depth knowledge and technical skills required for their role in R&D at Procter & Gamble.
Prior Experience at Procter & Gamble
Before their current role, Zhang Bingqing completed an internship in Process Design, R&D at Procter & Gamble in 2008. This internship lasted for one month and took place in Beijing City, China. The experience provided them with an early exposure to the company's R&D processes and standards, forming a stepping stone for their later career.
Expertise in Product Development and Market Introduction
Zhang Bingqing is proficient in designing and delivering new product line extensions aimed at addressing regional consumer needs. They have successfully led projects that qualified new, cost-efficient chassis and flexible formulas for bar soap, coordinating with various functional teams to launch these products into the market. Their technical expertise ensures that product launches translate into business growth.
Role in Defending and Innovating Product Claims
Zhang Bingqing plays a crucial role in both defending Procter & Gamble's product claims and challenging competitors' unauthentic claims. They utilize their technical mastery to protect the business in authoritative settings. Moreover, they develop innovative claims and demos to overcome consumer trial barriers, thus enhancing product appeal and consumer loyalty.