Heather Teicher
About Heather Teicher
Heather Teicher serves as the Vice President of Marketing at Rescale, bringing extensive experience in digital strategy and team leadership from previous roles at companies such as ComplySci and GBG Plc.
Work at Rescale
Heather Teicher serves as the Vice President of Marketing at Rescale, a position she has held since 2022. In this role, she focuses on enhancing the company's marketing strategies and initiatives. Her responsibilities include overseeing marketing operations and aligning them with business objectives to drive growth.
Previous Experience in Marketing
Before joining Rescale, Heather held several significant marketing roles. She was the Vice President of Marketing at ComplySci from 2017 to 2019 and at GBG Plc from 2019 to 2022. Additionally, she worked at LivePerson in various capacities, including Marketing Manager, Senior Marketing Manager, and Director of Marketing, accumulating extensive experience in digital marketing and team leadership.
Education and Expertise
Heather Teicher earned a Bachelor of Science degree in Marketing and Information Systems from NYU Stern School of Business. She possesses expertise in digital strategy, including SEO, online advertising, PPC, and social media marketing. Her knowledge extends to utilizing Generative AI tools to improve marketing and business development efficiency.
Achievements in Marketing
Throughout her career, Heather has achieved notable results in marketing. She aligned marketing and business development teams to reduce the average number of days from Marketing Qualified Lead (MQL) to opportunity by 76% within six months. Additionally, she built a $15 million pipeline for a European startup entering the US market and successfully led a company rebrand that secured an additional $120 million in growth capital.
Leadership and Team Development
Heather has experience in recruiting and mentoring marketing teams, fostering a collaborative and inspiring work environment. Her leadership roles have involved improving marketing return on investment (ROI) and lifetime value to customer acquisition cost (LTV:CAC) ratios, demonstrating her commitment to developing effective marketing strategies.