Joe Massa
About Joe Massa
Joe Massa serves as the Chief Revenue Officer at Rootstock Software, where he has increased global revenue by 20% since 2023. He has extensive experience in sales leadership roles across various companies, including Loftware, Determine, and ClickSoftware.
Current Role at Rootstock Software
Joe Massa serves as the Chief Revenue Officer (CRO) at Rootstock Software, a position he has held since 2023. In this role, he oversees all revenue streams for the company, which specializes in manufacturing cloud ERP solutions within the Salesforce ecosystem. His leadership is instrumental in driving the company's growth strategy and revenue optimization efforts.
Previous Experience in Sales Management
Before joining Rootstock Software, Joe Massa held several key positions in sales management. He worked at Loftware as Vice President of Sales for the Americas from 2015 to 2023. Prior to that, he served as Regional Sales Manager at Determine from 2007 to 2014, and as Vice President of Sales for North America at ClickSoftware from 2004 to 2007. His career also includes a role as Director of Sales East at Intershop Communications from 1999 to 2004 and as Regional Sales Manager at SAP America from 1997 to 1999.
Achievements in Revenue Growth
Since taking on the role of Chief Revenue Officer at Rootstock Software, Joe Massa has successfully increased global revenue by 20%. He has also architected the global Sales Development Representative organization, which significantly expanded the sales revenue pipeline from $4 million to over $19 million. His focus on continuous improvement enhances revenue generation processes across the organization.
Education and Academic Background
Joe Massa studied at the University of Maine, where he earned a Bachelor of Science degree in Business. His educational background provides a solid foundation for his extensive career in sales and revenue management.
Strategic Market Analysis Skills
Joe Massa employs careful analysis of global markets to optimize pricing strategies and identify new growth opportunities. His strategic approach enables the companies he works with to adapt to market changes and enhance their competitive positioning.