Allison Daniel
About Allison Daniel
Allison Daniel is a Senior Manager of Corporate Strategy & Development at Rover.com with extensive experience in both financial services and travel industries.
Current Role at Rover.com
Allison Daniel currently holds the position of Senior Manager, Corporate Strategy & Development at Rover.com. She began this role in 2022 and is based in Seattle, Washington. Her responsibilities include strategic planning and organizational development, aiming to align corporate goals with tactical initiatives. She leverages her extensive experience in digital marketing and strategic management to influence company growth and competitive positioning.
Previous Experience at BECU
Allison Daniel served in multiple roles at BECU, a financial services institution. From 2021 to 2022, she was the Senior Manager, Digital Marketing, based in Tukwila, Washington, where she oversaw digital marketing strategies. Before this role, she was the Manager of Digital Marketing from 2019 to 2021 in Seattle, Washington. She initially joined BECU as a Paid Media Manager from 2017 to 2019, located in Tukwila, Washington. Her contributions included developing digital marketing campaigns and optimizing media strategies.
Experience at Expedia Group
Allison Daniel has accumulated extensive experience at Expedia Group in various marketing and product management roles. She worked as the Senior Product Marketing Manager for Expedia Partner Central from 2016 to 2017, and for TravelAds from 2015 to 2016. Additionally, she was the Product Marketing Manager for TravelAds from 2014 to 2015. Earlier in her tenure at Expedia, she was a Senior SEM Specialist in 2014 and an SEM Specialist from 2011 to 2014. Her roles focused on product marketing, search engine marketing, and leveraging data-driven strategies for maximizing campaign effectiveness.
Academic Background
Allison Daniel earned her Bachelor of Arts (BA) in English Language and Literature from Seattle University, where she studied from 2006 to 2010. Her academic experience provided a strong foundation in critical thinking, analysis, and written communication, skills she has applied extensively in her professional career.
Skills and Areas of Expertise
Allison Daniel specializes in transforming data into actionable insights and written takeaways. She is known for her data-driven approach to strategic planning and marketing. Throughout her career, she has demonstrated strong organizational skills and the ability to execute projects from conception to completion. She is experienced in both the financial services and travel industries, with a total of five years in financial services and six years in the travel vertical. Her adaptable nature allows her to manage fast-paced environments while maintaining deadlines.