Brandon Marks
About Brandon Marks
Brandon Marks is the Senior Manager of Acquisition Marketing at Rover.com, with over 8 years of experience in growing online marketplaces and expertise in search engine marketing and online advertising models.
Career at Rover.com
Brandon Marks is currently the Senior Manager of Acquisition Marketing at Rover.com. He has held this position since 2014. At Rover.com, he is responsible for overseeing acquisition marketing strategies aimed at effectively growing the online marketplace. His role involves optimizing various online advertising models such as CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), and CPA (Cost Per Acquisition) to drive user acquisition.
Previous Role at HomeAdvisor.com
Before joining Rover.com, Brandon Marks worked as a Senior Marketing Analyst at HomeAdvisor.com. He held this position from 2009 to 2014, during which time he contributed to the company's marketing analytics and strategy in the Greater Denver Area. His responsibilities included executing website traffic analysis, conducting statistical landing page testing, and spearheading business intelligence projects.
Education and Expertise
Brandon Marks obtained his Bachelor of Science degree in Consumer Science from the University of Wisconsin-Madison, graduating in 2007. This educational background laid the foundation for his expertise in marketing analytics and online advertising. With over 8 years of experience in efficiently growing online marketplaces, he is proficient in various online advertising models and has significant skills in search engine marketing.
Professional Skills and Experience
Brandon Marks possesses an extensive skill set in areas crucial for acquisition marketing. He is proficient in executing website traffic analysis and conducting statistical landing page testing. His expertise extends to business intelligence projects that support data-driven marketing strategies. Known for his positive attitude, he excels in managing new projects independently, demonstrating exceptional understanding of the industry.
Personal Interests and Hobbies
Outside of his professional life, Brandon Marks has a keen interest in reading about innovative people and companies, particularly those focused on building online marketplaces for offline services. He is actively involved in a variety of outdoor activities such as snowboarding, rafting, camping, hiking, wakeboarding, golfing, ice hockey, and football. Additionally, he enjoys live music and traveling, often seeking new experiences in different places.