Holland Fleming
About Holland Fleming
Holland Fleming is the CRM Strategy Manager at Rover.com, with extensive experience in marketing and consumer engagement roles across various companies.
CRM Strategy Manager at Rover.com
Holland Fleming currently serves as the CRM Strategy Manager at Rover.com, a position he has held since 2022. Based in Seattle, Washington, he is responsible for overseeing customer relationship management strategies aimed at optimizing user engagement and retention. His role leverages years of experience in marketing and consumer engagement to enhance the company's CRM initiatives, ensuring that they align with overarching business objectives.
Previous Role: Marketing Manager at Ridwell
Before joining Rover.com, Holland Fleming worked as a Marketing Manager at Ridwell for 11 months, from 2021 to 2022, in Seattle, Washington. At Ridwell, he was involved in managing marketing campaigns and strategies to drive consumer engagement and brand awareness. His time at Ridwell further solidified his expertise in marketing management and strategic planning.
Consumer Engagement & Partner Marketing at Tea Collection
In 2020, Holland Fleming joined Tea Collection as a Consumer Engagement & Partner Marketing representative. He held this role for 9 months, where he focused on fostering relationships with partners and optimizing consumer engagement strategies. His efforts contributed to the company's marketing initiatives and helped establish more effective consumer outreach programs.
Tenure at Minted: Various Roles
Holland Fleming's professional journey includes an extensive tenure at Minted, where he held multiple positions from 2013 to 2020. Roles included Affiliate Marketing Specialist, Associate Manager in various departments, Project Manager for Brand Projects, and Manager of Affiliate & Partner Marketing. During his time there, he contributed to a broad range of marketing strategies and partnership initiatives, mainly in the San Francisco Bay Area. His varied responsibilities at Minted helped him cultivate a robust skill set in marketing and project management.
Early Career Experiences
Holland Fleming's early career includes diverse roles such as Educator at lululemon athletica, Operations Coordinator at Teach for America, and an intern in the Office of the Executive Director at Big Brothers Big Sisters of Puget Sound. Additionally, he spent 4 years as an Assistant Varsity Basketball Coach at Mercer Island High School. These roles contributed to his foundational skills in operations, education, and leadership.