Kate Jaffe
About Kate Jaffe
Kate Jaffe is the Senior Director of Brand Marketing at Rover.com, overseeing content, creative, corporate communications, and brand strategy. She has extensive experience in brand management, content strategy, and editorial roles across various organizations.
Current Role at Rover.com
Kate Jaffe serves as the Senior Director of Brand Marketing at Rover.com. Her responsibilities encompass oversight of content, creative, corporate communications, and brand development. She leads an in-house creative studio tasked with defining and building the brand's expression, including the development of voice and tone guidelines, brand elements, and campaign concepts. She also manages a global brand publishing team responsible for social media, content strategy, video production, and SEO.
Previous Roles at Rover.com
Before her current position, Kate Jaffe held several roles at Rover.com. From 2019 to 2022, Jaffe was the Director of Brand Marketing & Publishing, and prior to that, she served as the Senior Brand Manager from 2015 to 2019. She originally joined the company as a Content Strategist, Editor & Copywriter in 2014, holding that role for one year. Each position saw her working in the Greater Seattle Area, contributing significantly to brand development and marketing strategies.
Early Career and Editorial Positions
Kate Jaffe's career began in various editorial and content-focused roles. She was an Editor & Partnerships Manager at HowAboutWe from 2013 to 2014. She served as Managing Editor at CutBank from 2009 to 2012 in Missoula, MT, and worked as a Consultant in Marketing & Editorial on a freelance basis from 2009 to 2013. Additionally, Jaffe held positions at the Museum of Pop Culture (MoPOP) as a Public Programming Producer from 2007 to 2009 and at the Portland Children's Museum as a Program Coordinator from 2006 to 2007.
Educational Background
Kate Jaffe completed her MFA in Creative Writing from the University of Montana after graduating with a BA in English from Reed College. Her education provided a strong foundation in creative writing and literary analysis, which have been instrumental in her professional roles. She also holds a High School Diploma from Lakeside School.
Role in Brand Building and Global Outreach
In her current role at Rover.com, Kate Jaffe is responsible for building the company's global profile and managing its brand health. This includes consumer PR, corporate communications, and maintaining brand reputation. Jaffe's leadership in these areas ensures that Rover.com maintains a strong, consistent brand presence and effectively engages with consumers worldwide.