Mark Bechtholt
About Mark Bechtholt
Mark Bechtholt is the Manager of Product Management - Growth at Rover.com, with extensive experience in SEO, user acquisition, and conversion rate optimization.
Current Role at Rover.com
Mark Bechtholt is currently serving as the Manager of Product Management - Growth at Rover.com, a position he has held since 2018. He is responsible for leading initiatives that focus on strategic growth channels, including App Store Optimization and Martech. His role emphasizes the implementation of technology investments to drive new customer acquisition. Bechtholt is also known for his deep expertise in Conversion Rate Optimization, which is a key component of the growth strategies implemented at Rover. He showcases strong leadership and collaboration skills by rallying cross-functional teams to enhance full funnel user acquisition.
Previous Experience at PayScale, Inc.
Mark Bechtholt worked at PayScale, Inc. as a Product Manager - SEO and User Acquisition from 2015 to 2018. During his tenure at PayScale, Inc., he was based in the Greater Seattle Area. His role involved managing SEO and user acquisition strategies, which contributed significantly to the company's growth in web traffic and user engagement. His time at PayScale, Inc. allowed him to deepen his expertise in SEO and user acquisition.
Leadership in SEO at TrafficZoom
From 2013 to 2014, Mark Bechtholt held the position of Director - SEO at TrafficZoom in the Greater Los Angeles Area. In this role, he oversaw the development and execution of SEO strategies designed to boost the online visibility and search engine rankings of clients. His leadership was pivotal in achieving notable improvements in organic search performance for various projects.
Role at OrangeSoda/Deluxe
Mark Bechtholt's tenure at OrangeSoda, which was later acquired by Deluxe, comprised multiple roles from 2011 to 2013 in American Fork, Utah. Initially, he served as a Campaign Manager (SEO/SEM) and then moved on to roles such as SEO Strategist and Associate Product Manager. His responsibilities included managing SEO campaigns, strategizing on optimization efforts, and overseeing product management tasks. This period marked the development of his comprehensive skill set in both product management and digital marketing.
Educational Background
Mark Bechtholt holds a BA in Business Management - Finance from The College of Idaho. His academic training provided him with the foundational knowledge in business and finance, preparing him for various roles in product management and SEO. His education has played a significant role in shaping his analytical and strategic approach in professional settings.