Debbie Vorster
About Debbie Vorster
Debbie Vorster is an International CRM Marketing Manager based in Cape Town, South Africa, with extensive experience in marketing and CRM strategies. She has held various roles in notable companies, including Arc South Africa, Virgin Active, and Engagement Factory, and has a background in marketing education from the IMM Graduate School of Marketing.
Work at SALT
Debbie Vorster has been serving as the International CRM Marketing Manager at SALT since 2021. In this role, she focuses on implementing CRM strategies to enhance customer and candidate engagement across various regions. Her responsibilities include supporting regional marketing plans that encompass events, public relations, and promotional activities. Based in Cape Town, Western Cape, South Africa, she has contributed to strengthening the internal uniform voice within the organization.
Previous Experience
Prior to her current position, Debbie Vorster held several roles in marketing and CRM. She worked at Arc South Africa as the Business Unit Director from 2013 to 2014. She was the CRM Marketing Manager at Virgin Active from 2015 to 2016. Additionally, she served as the Business Unit Head for Marketing & Creative Services at FUEL from 2016 to 2017. Her experience also includes a three-year tenure as a CRM and Marketing Automation Specialist at Engagement Factory from 2017 to 2020, and a Marketing Manager position at JD Group from 1999 to 2001.
Education and Expertise
Debbie Vorster studied at the IMM Graduate School of Marketing, where she earned a Bachelor of Business Administration (BBA) in Marketing from 2003 to 2007. Additionally, she completed a program in Direct Marketing at the same institution in 2001. Her educational background has equipped her with the skills necessary for her roles in CRM and marketing management.
Achievements in CRM Strategy
Throughout her career, Debbie Vorster has implemented various CRM strategies aimed at enhancing customer and candidate engagement. Her work has involved nurturing communication within organizations and ensuring a consistent internal voice. She has supported multiple regional marketing initiatives, contributing to the overall effectiveness of marketing campaigns.