Adriana Arias Fonseca
About Adriana Arias Fonseca
Adriana Arias Fonseca is the Category Customer Marketing Manager at SC Johnson in Escazú, Costa Rica, with extensive experience in marketing and sales strategies across various companies.
Current Position at SC Johnson
Adriana Arias Fonseca currently holds the title of Category Customer Marketing Manager at SC Johnson in Escazú, Costa Rica. She is responsible for developing and implementing comprehensive marketing and sales strategies across multiple well-known brands like Mr. Músculo, Windex, Pledge, PATO, and FAMILY GUARD. Her role includes managing annual negotiations with production agencies to optimize the regional marketing budget and leading the inclusion of new product catalogs in the market. She also serves as the Project Manager for omnichannel strategies in Central America for all SC Johnson categories.
Previous Roles at Cargill
Before joining SC Johnson, Adriana Arias Fonseca worked at Cargill in Heredia, Belén, for four years. From 2015 to 2017, she served as KAM Cuentas Claves for food services and supermarket chains, managing products like chicken, sausages, frozen items, and eggs. Prior to that, she worked from 2013 to 2015 in the marketing department for the Food Service and Supermarket Chains Channel, where she handled multiple marketing initiatives and campaigns to boost product visibility and sales.
Roles in Marketing Coordination
Adriana Arias Fonseca has held various positions in marketing coordination. From 2012 to 2013, she was the Coordinadora de Mercadeo at TOTTO in San Jose, San Sebastian. Before this, she worked as the Coordinadora de Mercadeo at Mapfre Seguros Costa Rica from 2010 to 2011 in San Jose, Costa Rica. In these roles, she was responsible for orchestrating marketing efforts and overseeing the execution of advertising campaigns.
Marketing and Sales at Carlos Federspiel y Co.
From 2007 to 2010, Adriana Arias Fonseca served as the Ejecutiva de Mercadeo de Tiendas Universal y Autos SUBARU at Carlos Federspiel y Co. in San José centro. She managed marketing strategies and sales initiatives for both the retail and automotive divisions, focusing on product promotion and customer engagement.
Educational Background
Adriana Arias Fonseca studied Mercadeo at Universidad Latinoamericana de Ciencia y Tecnología, earning a Licenciatura from 2004 to 2008. Additionally, she holds a Bachillerato in Publicidad from Universidad Central de Costa Rica, which she completed between 2000 and 2002. Her academic training has provided her with a solid foundation in marketing and advertising, contributing to her professional success in these fields.