Adriana Correa Diaz
About Adriana Correa Diaz
Adriana Correa Diaz is the Senior Brand Marketing Manager for the Northern Region at SC Johnson in Bogotá, Colombia, with extensive experience in brand strategy and trade marketing across Latin America.
Current Role at SC Johnson
Adriana Correa Diaz is the Senior Brand Marketing Manager for the Northern Region at SC Johnson. She operates out of Bogotá, Bogotá D.C., Colombia. In this role, Adriana leads the commercial activation of prominent brands like Autan and OFF! across 11 countries within the northern cluster. Her responsibilities include managing advertising budgets, developing media plans, and overseeing collaborations with various agencies to execute marketing campaigns.
Past Roles at SC Johnson
Before her current role, Adriana held several key positions at SC Johnson. From 2017 to 2018, she was the Senior Brand Marketing Manager for the Andean Region, based in Bogotá D.C., Colombia. Prior to that, she served as Customer Marketing Manager for Air Care in the Andean Region from 2015 to 2017. Additionally, she worked as a Category Management Specialist Sr for Colombia from 2011 to 2014. These roles allowed Adriana to refine her expertise in brand and trade marketing across various product categories.
Work Experience at Nielsen and Other Companies
Adriana also has experience working outside of SC Johnson. She was an Ejecutiva de Merchandising Services (Category Management) at Nielsen from 2010 to 2011. Earlier in her career, she served as Coordinadora de Soluciones Corporativas at Servicios & Logística S.A. Quick Help for a short period in 2009. Her career started with internships at Belcorp and Consejería Presidencial para la Equidad de la Mujer in 2008.
Educational Background
Adriana has an extensive educational background. She studied Marketing at Northwestern University - Kellogg School of Management, where she earned a Diplomada en Marketing Fundamentals in 2017. She also attended Colegio de Estudios Superiores de Administración, achieving a specialization in Strategic Marketing (Especialista en Mercadeo Estratégico) from 2011 to 2012. Additionally, Adriana holds a degree in Business Administration (Administradora de Empresas) from Pontificia Universidad Javeriana, which she completed from 2004 to 2008.
Expertise in Marketing and Category Management
Adriana Correa Diaz has a strong background in trade marketing and category management within the fast-moving consumer goods (FMCG) industry. She is experienced in market research and consumer insights, which inform her strategic marketing decisions. Her specialization in Strategic Marketing enhances her ability to develop and implement effective marketing strategies. Adriana has managed brand strategies for multiple countries in Latin America, including Colombia, Peru, Ecuador, Mexico, and Central America. She also has a comprehensive understanding of home care, personal care, and food product categories.