Alan Matias Ulrich
About Alan Matias Ulrich
Alan Matias Ulrich is an Associate Manager at SC Johnson, specializing in Category Management, Field Sales Management, and Sales Intelligence in Madrid, Spain.
Company
Alan Matias Ulrich is currently working at SC Johnson as an Associate Manager for Category Management, Field Sales Management, and Sales Intelligence. The position is based in Madrid, Comunidad de Madrid, España.
Title
Associate Manager for Category Management, Field Sales Management, and Sales Intelligence
Career at Anheuser-Busch InBev
Alan Matias Ulrich worked at Anheuser-Busch InBev in various roles from 2009 to 2020. Positions held include Go to Market & Sales Strategy SR Manager, Commercial Management and Sales Process Manager, Sales Transformation Project Leader, Key Account Manager, Trade Marketing & Category Management Specialist, and Customer Service Representative. His tenure there spanned locations in Buenos Aires and Greater Buenos Aires, Argentina.
Career at GELT
In 2021, Alan Matias Ulrich worked at GELT as a Key Account Manager FMCG for a brief period of one month in Madrid, Comunidad de Madrid, España.
Education and Expertise
Alan Matias Ulrich has a diverse educational background. He studied Business Administration and Management at ESCP Europe, obtaining an International Exchange Program, Master in Management. Additionally, he achieved a Master in Marketing & Communication from Universidad de 'San Andrés' and a Digital Marketing & e-Commerce Diploma from Instituto Tecnológico de Buenos Aires / ITBA. He also holds a Bachelor in Business Administration from Universidad Argentina de la Empresa.
Role at SC Johnson
At SC Johnson, Alan Matias Ulrich leads a team of 16 GPVs, one coordinator, and one manager in Field Sales Management. He is responsible for commercial operational excellence, maintaining relationships with information providers like Nielsen and Kantar, and coordinating commercial reports for the sales team and Customer Marketing. Additionally, he manages category responsibilities for Air Care, Home Cleaning, Pest Control, and Shoe Care categories, including assortment recommendations and planogramming with national accounts and large local winners of the Modern Channel.