Alayna Simonds
About Alayna Simonds
Alayna Simonds is an Incoming Associate Sales Analyst at SC Johnson, Target Account, with a background in business administration, market strategy, and brand management.
Company
Alayna Simonds is currently working at SC Johnson as an Incoming Associate Sales Analyst. In this role, she focuses on the Target Account in Minneapolis, Minnesota, United States.
Past Professional Experience
Alayna Simonds has gathered diverse professional experience across several organizations. She worked at the University of Michigan as the UofM Romance Languages & Literatures Gender Diversity Committee Student Representative (Spanish) from 2021 to 2022 in Ann Arbor, Michigan. Additionally, she served as the VP Technology & Operations for Michigan Advertising & Marketing from 2020 to 2022. At Camp Supernow, she held the position of Market Strategy & Operations Intern in 2020, and she was the Vice President Internal at Propel Business Club from 2019 to 2021. Moreover, she served as the Vice President of Finance at Alpha Chi Omega Fraternity, Inc. from 2018 to 2020. Other roles include Brand Management Intern at Rustica Bakery in 2019 and Market Analyst Intern at Local Crate in 2018.
Education and Expertise
Alayna Simonds studied at the University of Michigan - Stephen M. Ross School of Business, earning a Bachelor of Business Administration (BBA) in Business Administration and Management from 2019 to 2022. She also completed a minor in Spanish Language, Literature, and Culture at the University of Michigan College of Literature, Science, and the Arts from 2018 to 2019. In 2022, she achieved certificates in 'Experiencing Brands Through Interaction Design' and 'Graphic Design: Learning from the Masters' from the School of Visual Arts. Additionally, she studied Spanish Language and Literature at TANDEM San Sebastián Education Institute in 2017.
Market Strategy and Operations
Alayna Simonds has extensive experience in market strategy and operations, having served in roles such as Market Strategy & Operations Intern at Camp Supernow and Market Analyst Intern at Local Crate. Her passion for using market research, consumer insights, and market strategy to synthesize brand value is evident through her professional journey. She aims to engage dynamically with contemporary culture through innovative and bold content.
Leadership and Finance Roles
Alayna Simonds has demonstrated leadership and financial acumen through various positions. She served as Vice President of Finance at Alpha Chi Omega Fraternity, Inc., where she was responsible for managing financial operations. Additionally, as Vice President Internal at Propel Business Club and VP Technology & Operations at Michigan Advertising & Marketing, she showcased her leadership abilities, coordinating internal operations and technology initiatives.