Alessandro Liscio
About Alessandro Liscio
Alessandro Liscio is the Customer Marketing Manager Home Cleaning at SC Johnson in Milano, with extensive experience in brand and digital marketing within the FMCG industry.
Current Position at SC Johnson
Alessandro Liscio is currently serving as the Customer Marketing Manager Home Cleaning at SC Johnson in Milano. In this role, he is responsible for overseeing the marketing strategies aimed at promoting home cleaning products. His responsibilities likely include managing marketing campaigns, coordinating with sales teams, and analyzing consumer data to refine marketing tactics.
Previous Experience at PepsiCo
Before joining SC Johnson, Alessandro Liscio held various positions at PepsiCo over the course of his nine-year tenure. He served as the Food Marketing Manager from 2019 to 2021, CSD Sr Brand Manager from 2018 to 2019, and Brand Manager Colas with an international focus from 2016 to 2018. He started at PepsiCo as a Marketing Specialist from 2012 to 2016. Throughout his time at PepsiCo, he gained extensive experience in managing and promoting various brands within the FMCG sector.
Educational Background
Alessandro Liscio studied at the Libera Università di Lingue e Comunicazione IULM, where he completed a program in Marketing and Brand Management from 2007 to 2009. Prior to that, he pursued studies in Marketing, Public Relations, and Advertising at the same university from 2004 to 2007, equipping him with a solid foundation in marketing principles and communication strategies.
Early Career
In the early stages of his career, Alessandro Liscio worked at Vodafone as a Jr Product Manager from 2010 to 2012 and had a brief stint at BMW as a Jr Marketing Specialist in 2010. These roles helped him develop his initial marketing skills and gain valuable industry experience in the Milan Area.
Skills and Expertise
Alessandro Liscio has a strong background in managing complex portfolio brands within the FMCG industry. He possesses consolidated experience in digital marketing and is known for his strategic and creative approach to tackling marketing challenges. Additionally, he has proven success in delivering results through innovative marketing strategies. Alessandro is highly collaborative, with strong communication and interpersonal skills. His solid project management skills are essential for handling multifaceted marketing campaigns.