Alfredo Vazquez Merchant
About Alfredo Vazquez Merchant
Alfredo Vazquez Merchant is the Commercial Director Mexico at SC Johnson, overseeing a business with an annual revenue of US$300 million.
Title
Alfredo Vazquez Merchant currently holds the position of Commercial Director Mexico at SC Johnson. He commenced this role in January 2020.
Company
Alfredo Vazquez Merchant is a key executive at SC Johnson, where he functions as the Commercial Director Mexico. His responsibilities include spearheading business strategies for the Home Care and Personal Care categories across various channels such as Modern, Traditional, Pharma, and eCommerce in Mexico.
Past Experience at Colgate-Palmolive
Before joining SC Johnson, Alfredo Vazquez Merchant had a substantial career at Colgate-Palmolive. He served as Sales Director - Traditional Trade in Mexico from 2018 to 2019. Earlier roles at the same company include Shopper Marketing Director in New York City from 2016 to 2018 and Sales Director - Modern Trade in Mexico from 2011 to 2016.
Education and Expertise
Alfredo Vazquez Merchant has a varied educational background. He attended Harvard Business School, where he earned an alumni status and completed a Leadership Program from 2014 to 2015. He also holds an MBA from IPADE Business School, completed between 1998 and 2000. Additionally, he has a Bachelor's degree in Marketing from Tecnológico de Monterrey, obtained between 1993 and 1998.
Professional Background
Alfredo Vazquez Merchant has held numerous influential roles throughout his career. He started as a Brand Manager at Carabela from 2000 to 2003 in Mexico. He later became Innovation Manager at Quaker State from 2003 to 2006. At SC Johnson, he manages a business with annual revenue of US$300 million and reports directly to the North Latam VP. He is also a member of the Management Committee, significantly contributing to business development.