Alina Brovushkina
About Alina Brovushkina
Alina Brovushkina is a Senior Associate in Point of Sale/Display Management at SC Johnson, with prior experience at PepsiCo in various roles related to shopper activation and merchandising.
Company
Alina Brovushkina currently holds the position of Senior Associate, Point of Sale/Display Management at SC Johnson. She leads the merchandising and POS efforts across various SC Johnson brands, including household products like Mr Muscle and Duck, air care products like Glade, and pest control products like Raid, specifically for the Northern Cluster.
Title
As a Senior Associate, Point of Sale/Display Management, Alina Brovushkina undertakes the responsibility of managing and enhancing the Point of Sale (POS) displays. She ensures the creation, coordination, and execution of impactful POS that align with both commercial strategies and specific retailer needs, fostering seamless project management and adherence to retailer guidelines.
Education and Expertise
Alina Brovushkina holds a Bachelor's degree in International Business from the University of the West of England (2010-2013). She also completed her A levels at St Bartholomew's School, Newbury, where she studied from 2003 to 2010. Her expertise spans managing merchandising and POS, coordinating multiple creative projects, and adhering to retailer-specific guidelines across diverse channels.
Background
Before joining SC Johnson, Alina Brovushkina spent several years at PepsiCo, where she worked in various roles: Shopper Activation Executive (2017-2019), Merchandising Display & Packaging Executive (2016-2018), and Order Management Coordinator (2015-2016). During this time, she accumulated extensive experience in merchandising and shopper activation strategies.
Achievements
Alina Brovushkina has led and executed numerous impactful POS projects at SC Johnson, aimed at converting new shoppers and gaining incremental store space. She manages the merchandising annual plan with an external merchandising agency and tracks POS spend versus budget for all countries in her cluster. Additionally, she plays a proactive role in seeking external sustainability initiatives to implement across POS.