Anna Späker
About Anna Späker
Anna Späker is a trade marketing manager at SC Johnson with over six years of experience in the role. She has a diverse background in marketing and sales, having worked at companies like Barilla Group, Unilever, and LVMH Fragrance Brands.
Current Role at SC Johnson
Anna Späker has been working at SC Johnson as a Trade Marketing Manager since April 2017. In this role, she focuses on developing and implementing trade marketing strategies to enhance brand visibility and drive sales growth. Her responsibilities include collaborating with various departments to align marketing initiatives with business objectives, analyzing market trends, and optimizing promotional activities to maximize ROI.
Previous Experience at Barilla Group
From 2013 to 2017, Anna Späker was part of the Barilla Group, taking on two roles over her tenure. Initially, she worked as a Sales Field Specialist in Cologne, Germany for seven months. She then transitioned to Consumer Marketing Bakery Central Europe, where she spent four years based in Parma, Italy. In these roles, Anna was responsible for developing and executing marketing strategies aimed at increasing consumer engagement and market share for Barilla's bakery products.
Diverse Marketing and Sales Background
Anna Späker has a broad and diverse background in marketing and sales, having held various positions across different industries and regions. She worked at Unilever in Hamburg, Germany as a Brand Development specialist for skin cleansing products in Europe from 2012 to 2013. At LVMH Fragrance Brands, she was involved in sales coordination in Düsseldorf, Germany from 2010 to 2011. Her earlier experience includes roles in category management at Kraft Foods Group and as a trader assistant in the metals industry.
Educational Background
Anna Späker holds a Master of Science degree from Maastricht University, where she studied from 2011 to 2012. Prior to that, she completed her Bachelor of Arts degree at the International School of Management, Germany, from 2007 to 2010. She also briefly studied at California International Business University in 2009, as part of her undergraduate education. Her academic background has provided her with a strong foundation in international business and marketing principles.
International Work Experience
Anna Späker has gained significant international work experience, having been employed in various countries including Germany, Italy, and the Netherlands. This diverse geographical experience has equipped her with a deep understanding of different markets and consumer behaviors. She has held positions ranging from brand development and sales coordination to category management, showcasing her versatility and adaptability in different business environments.