Arturo Hernández Vila
About Arturo Hernández Vila
Arturo Hernández Vila is the Regional Brand Manager at SC Johnson in Mexico, with a background in brand management roles at Unilever and Campbell Soup Company.
Title
Arturo Hernández Vila is currently serving as the Regional Brand Manager at SC Johnson in Mexico.
Employment History
Arturo Hernández Vila has accumulated years of experience in brand management through various roles. Initially, he worked at Campbell Soup Company in Mexico City, starting as a Jr. Brand Assistant from 2014 to 2015. He then moved up to Sr. Brand Assistant from 2015 to 2016. Afterward, he became the Regional Brand Coordinator (MEX-CCSA) from 2016 to 2017. Arturo also served as the Brand Building Coordinator at Unilever from 2017 to 2018 for one year.
Education and Expertise
Arturo Hernández Vila holds a Bachelor's degree in Marketing from Universidad del Valle de México, where he studied from 2009 to 2013. His expertise lies in consumer/shopper insights, competitive threat analysis, and strategic category development. Arturo has also shown proficiency in leveraging third-party manufacturing partnerships to enhance regional portfolios.
Achievements at SC Johnson
During his tenure at SC Johnson, Arturo successfully led the battleground team workshop with Global, achieving a +1.4% share of market increase for the Plug-In Scented Oil segment. He spearheaded a global innovation pipeline for the Glade Car Portfolio, coordinating a multi-category team across the Northern Cluster. Additionally, he implemented strategic tailored campaigns and action plans that resulted in a Net Sales growth of +2.6% and a Share of Market increase of +0.42% for the Northern Cluster during the pandemic.
Business Development Initiatives
As the Regional Brand Manager at SC Johnson, Arturo Hernández Vila is responsible for driving business development across Mexico, Andean, and Central American countries. He develops specific category strategies rooted in consumer and shopper insights, competitive threats, and brand/portfolio opportunities to optimize regional market performance.