Barbora Rakova
About Barbora Rakova
Barbora Rakova is a Trade Marketing Manager at SC Johnson in Prague and a Marketing Director at elfetex spol. s r. o. in Plzen, with over 15 years of experience in marketing and trade marketing roles.
Title and Current Roles
Barbora Rakova holds the position of Trade Marketing Manager at SC Johnson in Prague, the Capital, Czech Republic. Concurrently, she serves as the Marketing Director at ELfetex spol. s r. o. in Plzen, Plzensky Kraj, Czechia. Her dual roles highlight her significant presence and influence in the marketing sector.
Professional Experience at SC Johnson
Barbora Rakova has been serving as the Trade Marketing Manager at SC Johnson since November 2018. In this role, she is involved in the planning and execution of trade marketing strategies to enhance product awareness and consumer engagement. Her work involves collaborating with sales teams to ensure alignment with the company's overall marketing objectives.
Previous Roles at ELfetex spol. s r. o.
Before becoming the Marketing Director at ELfetex spol. s r. o., Barbora Rakova was the Head of the Marketing Department from 2011 to 2012. In these capacities, she led various marketing initiatives aimed at driving the company's growth and market presence in Plzen, Plzensky Kraj, Czechia.
Marketing Positions at Unilever
Barbora Rakova held multiple roles at Unilever, including Customer Marketing Executive from 2008 to 2009 and Traditional Trade Assistant from 2007 to 2008. These positions involved developing and executing marketing plans tailored to customer needs and traditional trade channels, contributing to Unilever's market performance.
Educational Background
Barbora Rakova studied at Universidad Torcuato Di Tella for 11 months in 2005. She earned her Ing. degree from Vysoká škola ekonomická v Praze, where she studied from 2003 to 2009. Her foundational education was completed at Gymnazium Pripotocni, where she studied from 1999 to 2003.