Belen Arellano
About Belen Arellano
Belen Arellano is the VP of Customer Strategy and Development at SC Johnson, with over 15 years of experience in consumer packaged goods, educational services, and early web startups.
Current Role at SC Johnson
Currently, Belen Arellano serves as the Vice President of Customer Strategy and Development for SC Johnson's lifestyle brands, which include Method, Meyers, Ecover, and Babyganics. Based in the San Francisco Bay Area, she has held this position since August 2021. Her role involves leading sales initiatives, strategic customer development, and overseeing consumer and shopper insights to drive growth within these well-known brands.
Previous Experience at Method Products
Before joining SC Johnson, Belen Arellano worked at Method Products PBC from 2018 to 2021. She held several crucial roles during her tenure. From 2019 to 2021, she was the Vice President and General Manager of Method Brand North America. Prior to this, she served as Senior Director and General Manager for Laundry and Dish North America for Method and Ecover from 2018 to 2019. Her responsibilities included overseeing general management, sales strategies, and product innovation in the highly competitive household products market.
Experience at The Clorox Company
Belen Arellano has an extensive background with The Clorox Company, where she worked from 2011 to 2017. She held various senior positions including Associate Director and Sales Planning Team Lead from 2015 to 2017, Brand Manager and Customer Planning Manager for the Glad Brand from 2014 to 2015, and Associate Marketing Manager from 2011 to 2014. Her roles at Clorox involved leading sales planning, brand management, customer planning, and marketing strategies.
Educational Background
Belen Arellano has a strong educational foundation that supports her professional expertise. She earned her MBA from the University of California, Los Angeles - The Anderson School of Management, where she focused on Marketing, Entrepreneurship, and Socially Responsible Business from 2009 to 2011. Additionally, she completed an MBA Exchange in Marketing and Strategy at IE Business School in 2010. Belen also holds a Bachelor of Science and Engineering in Computer Science from Princeton University, which she obtained from 1999 to 2003.
Early Career and Diverse Roles
Belen Arellano's career spans various industries, including educational services and early web startups. She founded and worked as Graphic Designer and Programmer at Never Out Gunned (NOG) from 2005 to 2006 and served as a Computer Programmer at Extrafin LLC from 2003 to 2004. Her diverse background also includes roles at Extreme Learning Inc. as Director of Business Development and Marketing, Director of @Avanza Online, and Marketing Manager. This broad range of experiences has contributed to her expertise in sales leadership, strategic development, and marketing.