Christopher Hatton, MBA
About Christopher Hatton, MBA
Christopher Hatton, MBA, is the Brand Manager for Global Home Cleaning at SC Johnson in Racine, Wisconsin, with extensive experience in brand management and marketing.
Company
Christopher Hatton currently works at SC Johnson, a global company known for its household cleaning and consumer products, located in Racine, Wisconsin, United States. As a Brand Manager in Global Home Cleaning, he focuses on brand strategies and growth initiatives within this sector.
Title
Christopher Hatton holds the position of Brand Manager, Global Home Cleaning at SC Johnson. In this role, he is responsible for overseeing the development and execution of brand strategies to enhance the company's market position within the home cleaning industry.
Education and Expertise
Christopher Hatton earned his Master of Business Administration (MBA) with a focus on Brand and Product Management from the University of Wisconsin-Madison from 2015 to 2017. He also holds a bachelor's degree in Marketing, Management, and Human Resources from the same institution. His academic background provides a strong foundation for his professional roles in brand management and marketing.
Professional Background
Christopher Hatton has amassed diverse professional experience across multiple companies. He has served as Senior Associate Brand Manager at Kimberly-Clark from 2019 to 2021 in Neenah, WI, and as Brand Manager at Johnson Outdoors for 6 months in 2019 in Racine, WI. He also held roles at The Hershey Company as Associate Brand Manager from 2017 to 2019, at The Schwan Food Company as Associate Marketing Manager Intern in 2016, at University of Wisconsin-Madison as Project Assistant from 2015 to 2017, at True Fabrications as Product Manager in 2014-2015, and as Prospective Franchisee at Subway in 2013-2014.
Achievements
Christopher Hatton has several notable achievements in his career. He led the cross-functional launch of three flavor extensions projected to create $12M in incremental sales and directed the visual identity update for Ice Breakers, establishing consistent visuals for a $500M brand. Additionally, he spearheaded the launch of Ice Breakers' first limited-time product, Glitter Gum, generating over 270 million earned impressions, and built a comprehensive merchandising program with Disney partnership for a 2019 rollout, set to create $9M in potential sales. He has also managed the budget and forecasting of 24-month sales for ten brands, utilizing data from IRI for Wall Street reporting.