David Castanedo
About David Castanedo
David Castanedo is a Key Account Manager at SC Johnson in Madrid, Spain, with extensive experience in category management, marketing, and trade marketing across various companies.
Current Role at SC Johnson
David Castanedo is currently serving as a Key Account Manager at SC Johnson in the Madrid Area, Spain. He has held this position since April 2019. In this role, he is responsible for negotiating and implementing promotional plans for key customers, as well as identifying new business opportunities across various categories.
Previous Positions at SC Johnson
Before assuming his current role, David Castanedo held multiple positions at SC Johnson. From 2017 to 2019, he was the Spain Category Manager, and prior to that, he served as a Senior Sales Analyst in Category Management for 7 months in 2016. In these roles, he gained extensive experience in demand planning and financial management, including P&L optimization.
Work Experience at Bel Group
David Castanedo worked at Bel in various capacities. He was a Junior Category Manager from 2015 to 2016, and before that, he was a Trade Marketing Junior from 2014 to 2015. During his tenure, he was involved in various marketing and category management activities, contributing to the company's growth and market presence.
Early Career in Marketing
David Castanedo began his career in marketing with roles at several major companies. He was involved with Marketing Lay's XTRA at PepsiCo in 2014, worked in Motherbrand & Digital at Danone Dairy from 2013 to 2014, and served as a Marketing Trainee for Finish & Airwick at Reckitt Benckiser from 2012 to 2013. These roles provided him with foundational experience in marketing and brand management.
Education and Academic Background
David Castanedo has a strong academic background in business and marketing. He earned a Master in Executive Development from Deusto Business School, studying Business Administration and Management from 2011 to 2013. He also holds a Bachelor of Business Administration and Management in Marketing from the same institution, completed between 2007 and 2013. Prior to that, he attended Colegio La Salle, achieving a Scientific-Technological diploma from 1998 to 2007.