Dr. Juliane Tuchscheerer
About Dr. Juliane Tuchscheerer
Dr. Juliane Tuchscheerer is the Marketing Lead Industrial Segment at SC Johnson, with extensive experience in brand management and digital marketing strategies across various companies in Germany.
Current Role at SC Johnson
Dr. Juliane Tuchscheerer currently serves as the Marketing Lead for the Industrial Segment at SC Johnson. In this role, she oversees the development and execution of marketing strategies that drive growth and engagement within the industrial market. Her responsibilities include market analysis, strategic planning, and campaign execution, ensuring the company's industrial products meet customer needs and market demands.
Professional Experience at PPG Industries
Dr. Tuchscheerer has extensive experience working at PPG Industries, where she held multiple roles over six years. She started as Brand Manager for BONDEX DACH, from 2016 to 2018, before being promoted to Senior Brand Manager for BONDEX & GORI DACH for the next two years. From 2020 to 2022, she served as the Marketing Manager for BONDEX, GORI & ULTRA NATURE DACH. During her tenure, she led a rebranding campaign for the BONDEX product line that resulted in a 15% increase in market share and developed a digital marketing strategy for GORI products that boosted online engagement by 25%.
Educational Background
Dr. Tuchscheerer holds a Master of Arts in Business Communication from the Hochschule für Technik und Wirtschaft Berlin, completed from 2010 to 2012. She also earned a Bachelor of Arts from SRH Berlin University of Applied Sciences, where she studied from 2007 to 2010. Her comprehensive education in business communication laid a strong foundation for her successful career in marketing.
Key Achievements in Marketing
Dr. Juliane Tuchscheerer has been recognized for her exceptional work in marketing, notably receiving the 'Marketing Excellence Award' at PPG Industries in 2021 for outstanding performance. She has also published an article on sustainable marketing practices in the 'Journal of Industrial Marketing' in 2020 and participated as a guest lecturer on digital marketing strategies at Hochschule für Technik und Wirtschaft Berlin in 2019.
Language Skills and Volunteering
Dr. Tuchscheerer is fluent in German, English, and French, a skill that has greatly facilitated her work in international marketing campaigns. Beyond her professional endeavors, she has volunteered as a mentor for young marketing professionals through the 'Marketing Mentorship Program' in Germany and participated in the 'Women in Marketing' panel at the European Marketing Summit in 2018.