Edgar Rojas
About Edgar Rojas
Edgar Rojas is the Gerente Divisional Norte Pacifico at SC Johnson in Monterrey, México, with extensive experience in sales and marketing roles.
Current Position at SC Johnson
Edgar Rojas currently serves as the Gerente Divisional Norte Pacifico at SC Johnson, located in Monterrey y alrededores, México. In this role, he is responsible for overseeing operations in the Northern Pacific division, ensuring that the company's strategies and objectives are effectively implemented across this region.
Past Roles at SC Johnson
From 2012 to 2015, Edgar Rojas held the position of Gerente Distribución Estratégica de Ventas at SC Johnson in Ciudad de México, México, where he was responsible for strategic sales distribution. Prior to this, he served as the Gerente Regional de Ventas: Bajío from 2010 to 2012 in Querétaro, Querétaro Arteaga, México. From 2005 to 2010, he was the Gerente Customer Marketing in México, México. In these roles, he developed and executed effective sales and marketing strategies to drive the company's growth.
Experience at Unilever
Edgar Rojas worked at Unilever for 11 years, from 1994 to 2005, as the Ejecutivo Sr Categoría: Knorr Sopas, Knax Knorr, and Caldos Knorr in Ciudad de México, México. During his tenure, he was instrumental in managing product categories and contributed to their market presence through strategic initiatives and brand management.
Educational Background
Edgar Rojas studied at CUGS where he earned a Licenciatura en Administracion en Computacion, with a focus on business administration. He completed this degree from 1989 to 1993. His education provided a strong foundation in both business management principles and computer science, which has been beneficial throughout his career.
Sales and Marketing Strategies
In his various roles, Edgar Rojas has implemented pricing strategies that facilitated the successful cataloging of new products, developed yearly plans tailored to meet the specific needs of clients, and managed budget control of Trade Spending in alignment with company targets. He was also responsible for collection processes and promotional activities to optimize sales strategies, and executed brand strategies at points of sale to boost product visibility and customer engagement.