Edi Purnomo
About Edi Purnomo
Edi Purnomo is the Customer Marketing Manager at SC Johnson in Greater Jakarta Area, Indonesia, with extensive experience in trade marketing and category management across multiple regions.
Current Position at SC Johnson
Edi Purnomo currently serves as a Customer Marketing Manager at SC Johnson. He operates in the Greater Jakarta Area, Indonesia, where he is responsible for developing and implementing promotional strategies and managing budget allocations for various marketing projects. His specialized skills include creating strategies for point-of-sale materials (POSM) and planograms.
Previous Experience at Danone ELN
Before joining SC Johnson, Edi worked at Danone ELN from 2010 to 2016 as Trade Marketing. During his six-year tenure in Jakarta, Indonesia, he was involved in developing promotional strategies specifically for modern trade channels. His role also included managing budget allocations and creating category reviews tailored for these channels.
Role at Tadawi Health Care
In 2009, Edi Purnomo took on the role of Head of Category Manager at Tadawi Health Care in Riyadh. He held this position for one year, focusing on category management for various healthcare products. This role added to his diverse portfolio and provided him valuable experience in the Middle Eastern market.
Prior Experience at Dairy Farm International
From 2004 to 2007, Edi Purnomo worked as a Category Manager at Dairy Farm International. During his three-year tenure, he was involved in category management and the development of promotional strategies across various markets. This role marked the beginning of his extensive experience in the ASEAN region.
Educational Background
Edi Purnomo holds an MBA in Marketing from Macquarie Graduate School of Management (MGSM), which he attained in 2008. In addition, he studied Organizational Leadership at QUT Brisbane, earning a certification in 2018 after an 11-month course. His education has equipped him with advanced skills essential for effective marketing and leadership roles.
Professional Exposure Across Regions
Edi Purnomo has significant professional exposure in markets across Australia, the Middle East, and ASEAN regions. His diverse career has allowed him to develop region-specific strategies and promotional initiatives tailored to various modern trade channels, enhancing his expertise and adaptability in different market environments.