Ekaterina Karaseva
About Ekaterina Karaseva
Ekaterina Karaseva is a Senior Brand Manager at SC Johnson, overseeing Mr Muscle and Pronto brands in Racine, Wisconsin, with extensive experience in global brand management across multiple countries.
Current Position at SC Johnson
Ekaterina Karaseva is currently serving as the Senior Brand Manager for Mr Muscle and Pronto at SC Johnson in Racine, Wisconsin, United States. She has been with SC Johnson since 2016, contributing significantly to the growth and market presence of these brands. Her role involves managing brand strategies and customer insights to enhance the market reach of Mr Muscle and Pronto.
Previous Role at Pepsico
Prior to her current position, Ekaterina Karaseva worked at Pepsico as the Senior Brand Manager for Lay's. She held this role for four months in 2015, based in Purchase, New York, United States. During her tenure, she was responsible for managing the branding initiatives for Lay's, contributing to the brand's development and market strategies.
Experience at Sanofi
From 2014 to 2015, Ekaterina Karaseva worked for Sanofi as Brand Manager for OTC products in Aquitaine, France. Her responsibilities included overseeing brand management strategies for over-the-counter products, helping to boost their market presence and consumer engagement.
Role at Beiersdorf
Ekaterina Karaseva held the position of Brand Manager for Nivea Bath Care at Beiersdorf from 2011 to 2014 in Hamburg, Germany. During her three-year tenure, she was involved in formulating and executing brand strategies for Nivea Bath Care products, contributing to their growth in the competitive personal care market.
Educational Background
Ekaterina Karaseva's educational background is extensive, with degrees from multiple prestigious institutions. She holds a Master's degree in Marketing from Plekhanov Russian University of Economics (2006-2008). Additionally, she studied Sociology at Lomonosov Moscow State University from 1999 to 2004. This diverse educational background has provided her with a strong foundation in both marketing and sociology, which she leverages in her brand management roles.
Global Brand Management Experience
Ekaterina Karaseva has extensive experience in managing global brands across multiple countries including the United States, France, Germany, Switzerland, and Russia. Her diverse portfolio spans various sectors including beverages, personal care, and consumer goods. This international exposure has equipped her with unique skills in customer insight and fast-moving consumer goods (FMCG), making her an asset in her current role as Senior Brand Manager.