Eliza Burnstein
About Eliza Burnstein
Eliza Burnstein is the Manager of Omnichannel Customer Marketing for Pest Control at SC Johnson in Chicago, Illinois.
Current Position at SC Johnson
Eliza Burnstein holds the position of Manager, Omnichannel Customer Marketing - Pest Control at SC Johnson. Based in Chicago, Illinois, Eliza oversees the omnichannel marketing strategies for the pest control product line, ensuring cohesive and engaging customer experiences across various channels.
Previous Roles at SC Johnson
Eliza Burnstein has held several key roles at SC Johnson prior to her current position. She served as Senior Associate Brand Manager for Glade, Associate Brand Manager for OFF!, Associate Manager in Customer Marketing, and Associate Sales Analyst for the Target Account-Mrs. Meyer's©. Additionally, she interned at SC Johnson as a Brand Management Intern for Scrubbing Bubbles©.
Educational Background
Eliza Burnstein studied at the University of Michigan - Stephen M. Ross School of Business, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Strategy from 2013 to 2017. She also spent 11 months studying at Aalto University in 2016. Prior to university, she graduated from Salem High School, where she studied from 2009 to 2013.
Key Achievements
Eliza Burnstein led the launch of a new pest control product line at SC Johnson, which significantly increased market share within the first year. In 2022, she received the SC Johnson Excellence Award for outstanding performance in omnichannel marketing. Eliza also developed and implemented a comprehensive omnichannel marketing strategy that resulted in a 20% increase in customer engagement.
Industry Involvement and Mentorship
Eliza Burnstein actively contributes to the professional development of others in her field. She regularly conducts training sessions for new hires on best practices in omnichannel marketing. Additionally, she serves as a mentor for junior marketing professionals within SC Johnson. Eliza has also shared her expertise by presenting a case study on successful omnichannel marketing strategies at the 2022 Digital Marketing Summit.
Community Involvement
Beyond her professional roles, Eliza Burnstein actively volunteers as a marketing advisor for a local non-profit organization focused on community development in Plymouth, Michigan. Her involvement highlights her commitment to applying her marketing skills to support and uplift local communities.