Eric Minor
About Eric Minor
Eric Minor is the Director of Home Cleaning Marketing at SC Johnson, Inc., with over 13 years of experience in consumer marketing, P&L, and trade relationships.
Current Role at SC Johnson, Inc.
Eric Minor holds the position of Director of Home Cleaning Marketing at SC Johnson, Inc. In this role, he is responsible for exploring, generating, and developing whitespace business opportunities in the Home and Personal Care segments. He leads the marketing, marketing research, and R&D functions to drive product growth. Eric also plays a critical role in developing brand strategies, advertising, promotions, sales strategy, and P&L management for the company.
Previous Experience at HJ Heinz
Eric Minor served as a Brand Manager at HJ Heinz from 1998 to 2000. During his time there, he focused on overseeing brand management initiatives. This role provided him with valuable experience in brand strategy and marketing within the consumer packaged goods (CPG) industry.
Previous Experience at Frito-Lay, Inc.
From 1992 to 1998, Eric Minor worked in Marketing at Frito-Lay, Inc. Over six years, he was involved in various marketing activities that helped shape his expertise in the food sector of the CPG industry. His time at Frito-Lay contributed significantly to his understanding of consumer marketing, product development, and strategic planning.
Educational Background
Eric Minor holds an MBA from The University of Chicago Booth School of Business, where he studied Finance, Operational Management, and Marketing from 1989 to 1991. He also earned a BS in Electrical Engineering from the University of Illinois Urbana-Champaign, completing his studies from 1982 to 1986. His educational background has equipped him with a strong foundation in both technical and business disciplines.
Industry Expertise and Skills
With over 13 years of experience in consumer marketing, Eric Minor has extensive knowledge in P&L management, trade relationships, and contract negotiation. His expertise spans multiple categories within the CPG industry, including food, pet, home cleaning, and pesticides. He is known for his analytical and strategic skills and his ability to translate consumer insights into effective business plans. Eric also specializes in branding, innovation, licensing, and team leadership, and he has a proven track record of leading company-wide initiatives and managing cross-functional teams.