Erica Ketzer
About Erica Ketzer
Erica Ketzer is the Associate Manager of Global Marketing Operations and Technology at SC Johnson, with a diverse background in digital marketing and quality assurance.
Current Role at SC Johnson
Erica Ketzer holds the position of Associate Manager of Global Marketing Operations and Technology at SC Johnson. In this role, she has been instrumental in implementing a global marketing technology platform that has streamlined operations across multiple regions. She also plays a key role in the digital transformation efforts of the company, focusing on integrating advanced marketing technologies. Additionally, Erica contributes to high-profile marketing campaigns by leveraging data analytics to optimize performance and leads training programs for global marketing teams to enhance their technology use.
Previous Experience at AbbVie
Before joining SC Johnson, Erica Ketzer worked at AbbVie as a Digital Quality Assurance Analyst from 2019 to 2020 in Mettawa, IL. During her tenure, she ensured the quality and accuracy of digital marketing materials and platforms, contributing to the company's digital marketing efforts by maintaining high standards of digital content quality.
Roles at Jockey International, Inc.
Erica Ketzer spent a significant portion of her career at Jockey International, Inc. She served as a Digital Marketing & ECommerce Specialist for 9 months in 2018 and as a Marketing Coordinator from 2016 to 2018. She also had an earlier stint as a Marketing/Administrative Intern for 6 months in 2015. In these roles, she was involved in various marketing and eCommerce initiatives, supporting Jockey’s digital presence and marketing strategies.
Early Career Positions
Erica Ketzer's early career includes diverse roles in marketing and operations. She worked as a Marketing Assistant at CCB Technology for 5 months in 2014 and as a Spokesperson at Rogan's Shoes from 2013 to 2015. She also held the position of Assistant Operations Manager at Famous Footwear during the same period. Additionally, she was an ECommerce Product Activation Specialist at Rogan's Shoes from 2012 to 2013, where she helped in activating and managing online product listings.
Industry Engagement
Erica Ketzer actively participates in industry conferences and webinars to stay updated on the latest trends in marketing technology. Her involvement in these activities reflects her commitment to continuous learning and staying at the forefront of marketing innovations and best practices.