Erica Walsh
About Erica Walsh
Erica Walsh is the Director of Media & Integrated Marketing at SC Johnson in Chicago, Illinois, with over a decade of experience in media and marketing.
Current Role at SC Johnson
Erica Walsh serves as the Director of Media & Integrated Marketing at SC Johnson in Chicago, Illinois. Since November 2018, she has been leading the Media & Integrated Marketing team, overseeing the development and execution of strategic marketing initiatives. Erica's role includes managing large-scale media campaigns and driving integrated marketing efforts to enhance SC Johnson's brand presence and market reach.
Experience at Mindshare
Before joining SC Johnson, Erica Walsh was a key figure at Mindshare, where she held several roles over a span of five years. From 2013 to 2018, she was a Senior Partner, Director, responsible for leading media strategies and client relationships. Prior to this, from 2011 to 2013, she worked as a Senior Associate, gaining valuable experience in media planning and execution. Her tenure at Mindshare contributed significantly to her expertise in media and marketing.
Professional Journey at Spark Foundry
In 2013, Erica Walsh briefly worked at Spark Foundry as a Supervisor for five months. During this time, she honed her skills in media supervision, further enriching her experience in strategic media planning. This role added to her extensive background in managing media operations and contributing to integrated marketing strategies.
Educational Background
Erica Walsh holds a Bachelor of Arts in Communication with a minor in English from the University of Illinois Urbana-Champaign. She completed her studies from 2005 to 2009, laying a strong foundation for her career in media and marketing. Her education equipped her with essential communication skills and a comprehensive understanding of media dynamics, which she has leveraged throughout her professional journey.
Early Career and Internships
Erica Walsh's early career includes various roles that built her expertise in media and marketing. She worked at Nania Energy as a Strategic Energy Advisor for four months in 2009. Additionally, her internships at archer>malmo and University of Illinois at Urbana-Champaign in 2008 provided her with hands-on experience in public relations and research, respectively. These early experiences were instrumental in shaping her career trajectory and developing a well-rounded skill set.