Erika Cervantes
About Erika Cervantes
Erika Cervantes is a Senior Regional Brand Manager at SC Johnson in Mexico, specializing in disinfection, pet, and drain products.
Company
Erika Cervantes currently works at SC Johnson as Marketing - Senior Regional Brand Manager for the Disinfection, Pet, and Drain categories in México.
Title
She holds the position of Senior Regional Brand Manager at SC Johnson for the categories Disinfection, Pet, and Drain.
Education and Expertise
Erika Cervantes studied at Kellogg Executive Education, where she completed a Marketing program in 2019. She also studied Ventas y Negociación efectiva at Scotwork Negotiating Skills in 2015. In addition, she earned a Bachelor's degree in International Business from Tecnológico de Monterrey, where she also attended preparatory school, completing a Licenciatura en Negocios Internacionales.
Professional Background
Erika Cervantes has over 11 years of experience in the Fast Moving Consumer Goods sector, specifically in marketing and sales. She has worked in various roles at SC Johnson, Beiersdorf, Walmart, AJR Comercio Exterior, and BIC. Her roles ranged from International Logistics scholar at BIC to Sales KAM and Marketing Brand Manager at SC Johnson.
Key Achievements
Erika played a pivotal role in the launch of a new brand with 17 new products, which resulted in a 40% increase in incremental net sales for the home cleaning business. She has a strong track record of meeting and exceeding professional challenges while working for multinational companies.