Erika J. Lin
About Erika J. Lin
Erika J. Lin is the Sr. Brand Manager Europe at SC Johnson, based in Rolle, Vaud, Switzerland. She has extensive experience in brand management and marketing, having previously worked in various roles at SC Johnson, Ferrero, Samsung Electronics, Smeg SpA, Burberry, LVMH, and Damiani Group.
Company
Erika J. Lin is currently employed at SC Johnson as the Sr. Brand Manager Europe. She is based in Rolle, Vaud, Switzerland, where she leads various brand management initiatives for the European market. SC Johnson is known for its household cleaning supplies and other consumer chemicals.
Title
Erika J. Lin holds the position of Sr. Brand Manager Europe at SC Johnson. Her role involves overseeing brand management strategies and initiatives across multiple European markets.
Previous Positions
Before her current role, Erika J. Lin worked as Sr. Brand Manager Italy for SC Johnson from 2019 to 2021 in Milan. She also held positions at Ferrero as Trade Marketing Specialist and Jr. Key Account Manager, and at Samsung Electronics as Jr. Product Manager and Product Marketing Intern. Additionally, she has experience as a Marketing Associate North America at Smeg SpA, a Sales Associate at Burberry, a Client Advisor for Louis Vuitton at LVMH, and an intern at Damiani Group in Shanghai.
Education and Expertise
Erika J. Lin completed an Executive Course at Northwestern University - Kellogg School of Management in 2022. She holds a Master's degree and a Bachelor's degree from Università Commerciale 'Luigi Bocconi'. She also received her High School Diploma from Liceo Classico Cesare Beccaria. Her educational background has equipped her with a strong foundation in business and marketing.
Achievements
Erika J. Lin has several notable achievements, including leading the launch of a new product line that increased market share, developing a digital marketing strategy that boosted online engagement by 20%, and managing a major rebranding initiative. She was awarded the 'Outstanding Performance Award' at SC Johnson in 2022 and is an active participant in industry conferences and workshops.