Gisela Barbetta
About Gisela Barbetta
Gisela Barbetta is the Media & Integrated Marketing Manager for Latam & Africa, Russia, and Turkey at SC Johnson, with a background in media planning and market research.
Title
Gisela Barbetta holds the position of Media & Integrated Marketing Manager for Latam & Africa, Russia, Turkey at SC Johnson. She manages marketing strategies across diverse regions, ensuring alignment with the company's global objectives.
Current Role at SC Johnson
Gisela Barbetta is currently employed at SC Johnson in Argentina, where she operates as the Media & Integrated Marketing Manager for Latam & Africa, Russia, Turkey. In this role, she leverages her expertise to drive media strategy and integrated marketing initiatives across multiple regions.
Previous Experience at The Coca-Cola Company
From 2015 to 2019, Gisela Barbetta worked at The Coca-Cola Company as Connection Planning Manager. In this capacity, she served as Media Manager for Argentina, Uruguay, and Paraguay, overseeing media planning and buying strategies to enhance brand presence in these markets.
Early Career in Media Planning and Research
Gisela Barbetta's early career includes roles such as Media Planner at Dentsu Latin America (2008-2009) and Media Planner Sr at MPG (2009-2012). She also worked as a Research Analyst at Ipsos (2007-2008) and Mediacom (2004-2007), gaining extensive experience in market research and communication strategies.
Education and Expertise
Gisela Barbetta graduated from Universidad de Ciencias Empresariales y Sociales with a Bachelor's degree in Massive Communications. Her education laid a strong foundation in media and communication, preparing her for advanced roles in digital strategy, media buying, and market research, particularly within the consumer goods industry.