Giulia Meijnders
About Giulia Meijnders
Giulia Meijnders is a Senior Associate Customer Marketing at SC Johnson with a diverse background in marketing roles across various industries and a strong academic foundation in Chinese language and culture.
Company
Giulia Meijnders is currently working at SC Johnson as a Senior Associate in Customer Marketing. SC Johnson is known for its diverse portfolio of household cleaning supplies, air care, pest control, and home storage products. In her role, she focuses on developing and executing marketing strategies to enhance customer engagement and promote the company's product assortment.
Previous Employment
Prior to her current role at SC Johnson, Giulia Meijnders worked at Koninklijke Verkade nv in two positions. From 2020 to 2021, she served as a Category Manager, where she contributed to product assortment and promotional strategies. Before this, she was a Junior Category Manager from 2018 to 2019 in Zaandam, North Holland Province, Netherlands. Her earlier experience includes a research internship in Customer Marketing at Cloetta and internships at Henkel, TravelBird, DSM, and WML.
Educational Background
Giulia Meijnders has a solid academic background with a Master's degree in Strategic Management from Tilburg University, completed from 2017 to 2018. She also studied Management and Chinese Languages at Shanghai University of Finance and Economics, acquiring a Minor in 2013. Additionally, she participated in a Chinese Language and Culture program at Beijing Normal University in 2012. She earned her Bachelor's degree in Asian Trade and Business Management from Amsterdam University of Applied Sciences, completed from 2011 to 2015.
Expertise in Chinese Language and Culture
Giulia Meijnders is fluent in both Chinese and Dutch, backed by extensive academic studies in Chinese language and culture. She studied at Beijing Normal University and Shanghai University of Finance and Economics. Her proficiency in Chinese has bolstered her ability to engage effectively in Asian trade and business management.
Marketing and Category Management Experience
Giulia Meijnders has a wealth of experience in marketing and category management, gained through her roles across various companies. Her responsibilities included focusing on consumer behavior and market trends at Cloetta, contributing to product assortment at Koninklijke Verkade nv, and gaining customer marketing insights at Henkel. Her diverse industry exposure encompasses food specialties, personal care, and travel.