Guillermo Beade
About Guillermo Beade
Guillermo Beade is the President of North America Consumer Brands at SC Johnson, with extensive experience in leadership roles at SC Johnson, PepsiCo, Unilever, and BDO.
Current Role at SC Johnson
Guillermo Beade is currently the President North America Consumer Brands at SC Johnson. In this role, he spearheads the company's consumer brand strategies across the North American market. His responsibilities include overseeing brand performance, market expansion, and maintaining competitive positioning in the consumer goods industry.
Professional Background at SC Johnson
Before becoming President North America Consumer Brands, Guillermo Beade served in multiple executive capacities at SC Johnson. He was the EVP of SC Johnson IC Brands Business Units for a brief period in 2024. From 2021 to 2023, he held the position of SVP & CEO of SC Johnson Lifestyle Brands. During his tenure, he led the integration of iconic brands such as method, Mrs. Myers, babyganics, and Ecover across US and Latin America markets.
Career History at PepsiCo
Guillermo Beade's career at PepsiCo spanned from 2006 to 2014, during which he held several strategic roles. He started as the General Manager for South Latin America from 2006 to 2008. Following this, he was promoted to Marketing Vice President & CMO for Latin America Markets, a position he held for three years. From 2011 to 2014, he served as Global Vice President, further contributing to PepsiCo's international marketing and business strategies.
Educational Background
Guillermo Beade has an extensive educational background with studies at several prestigious institutions. He achieved a Certified Public Accountant degree and a Business Administration degree from Universidad de Belgrano. Additionally, he completed the General Management Skills Program at IAE Business School and the Post Graduate Program in General Management at Columbia Business School. He has also been part of the International Leadership Programs at The Wharton School and IMD. He is also affiliated with LCDA Latino Corporate Director Association.
Leadership and Community Involvement
Guillermo Beade has been recognized for his leadership and community involvement. He guided SC Johnson through economic, geopolitical, and supply chain challenges. He served as an Executive Sponsor and member of SC Johnson’s Hispanic Business Council/Latino ERG in North America. Additionally, he has served on the board of 'Dibujando un Mañana', an NGO in Mexico, supporting disadvantaged children. He also coordinated strategies with key thought leaders and partners, such as Mars & Co, for the NGO.