Gustavo Antoneli
About Gustavo Antoneli
Gustavo Antoneli is the Brand Marketing Manager at SC Johnson in Rio de Janeiro, Brazil, with extensive experience in marketing, finance, and sales within the company.
Current Title and Role
Gustavo Antoneli is the Brand Marketing Manager at SC Johnson, based in the Rio de Janeiro area, Brazil. In this role, he manages the P&L for Glade brands, overseeing media expenditure and promotional investments. He is responsible for coordinating and supervising the launch calendar for Glade products in Brazil, ensuring alignment with headquarters.
Background at SC Johnson
Gustavo Antoneli has an extensive history at SC Johnson, progressing through various roles. He began as a Sales Intern from 2006 to 2007. He then served as a Sales Supervisor from 2007 to 2011. Moving up the ranks, he became the Finance Junior Manager from 2011 to 2012, followed by the position of Customer Marketing Manager from 2012 to 2015. Throughout these roles, he has gained comprehensive experience in different facets of the company.
Education and Expertise
Gustavo Antoneli has a solid educational foundation in business. He studied at FGV - Fundação Getulio Vargas, where he obtained his higher education in Business from 2003 to 2007. Later, he pursued a Master of Business Administration (MBA) at Coppead UFRJ, specializing in Business Administration and Management, General, from 2014 to 2015.
Promotional and Market Strategies
Gustavo Antoneli has developed and implemented a comprehensive promotional plan for Glade, specifically tailored for the Brazilian market. His responsibilities include conducting detailed sell-out panel analysis, focusing on pricing, distribution, and competitor activities. Since 2015, he has defined the product mix for Glade in the local market, showcasing his strategic expertise.